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New Bayer CropScience active ingredient approved in Romania:
Annual sales potential of more than EUR 100 million for new corn herbicide
Monheim, August 27, 2008 - Bayer CropScience has reached a further milestone in
the expansion of its successful product portfolio with the grant of the first
regulatory approval for its new corn herbicide thiencarbazone-methyl in
Romania. Thiencarbazone-methyl and the newly developed safener cyprosulfamide
will be marketed in Romania in combination with the established active
ingredient isoxaflutole as a ready-to-use-formulation under the brand name
Adengo®. The market launch is scheduled for 2009. Further registrations for
products based on thiencarbazone-methyl are expected in major European
corn-growing countries, in the United States and in Argentina in the course of
2009.
"We are confident of achieving a global peak sales potential of more than EUR
100 million annually with this active ingredient", said Dr. Rüdiger Scheitza,
Member of the Board of Management of Bayer CropScience AG and responsible for
Global Portfolio Management. After tembotrione and pyrasulfotole, this is the
third new herbicidal active ingredient from the company's successful research
and development pipeline to reach market readiness since 2007.
Thiencarbazone-methyl controls monocotyledonous and dicotyledonous weeds in
corn and displays a good balance between leaf action and soil action. The
safener cyprosulfamide accelerates the decomposition of the herbicide in the
corn plant, thus increasing its tolerability for the crop.
The spectrum of activity of thiencarbazone-methyl, a new
sulfonyl-amino-carbonyl-triazolinine, covers a wide range of weeds. Several
years of trials carried out worldwide with Adengo® have shown that it reliably
controls even difficult weeds such as velvetleaf (Abutilon) and various species
of pink weed. The product can be applied from pre-emergence to early
post-emergence. Bayer CropScience recommends corn growers to use Adengo® as the
new product combines good long-term action with outstanding biological
performance. Once again, Bayer CropScience is setting new standards in modern,
integrated weed management.
Bayer is a global enterprise with core competencies in the fields of health
care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of
Bayer AG with annual sales of about EUR 5.8 billion (2007), is one of the world'
s leading innovative crop science companies in the areas of crop protection,
non-agricultural pest control, seeds and plant biotechnology. The company
offers an outstanding range of products and extensive service backup for
modern, sustainable agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of about 17,800 and is represented in more
than 120 countries. This and further news is available at:
www.newsroom.bayercropscience.com
More information is available at www.bayercropscience.com
