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Further milestone to strengthen cereal product portfolio:
Global peak sales potential of about EUR 300 million
Monheim, September 1, 2010 - The new cereal fungicide bixafen from Bayer
CropScience has been granted its first regulatory approval worldwide in the
United Kingdom. The company plans to market bixafen in the United Kingdom in
mixtures under the brand names Aviator® 235 XproTM and Siltra® XproTM and
anticipates global annual peak sales potential of about EUR 300 million. The
market launch of bixafen in the United Kingdom is scheduled for the 2011
growing season. Further registrations for products based on the new active
ingredient are expected in Germany shortly.
Bixafen, an active ingredient from the chemical class of pyrazoles, belongs to
a new generation of SDH (succinate dehydrogenase) inhibitors. It was developed
specifically for foliar application to control important cereal dieases such as
septoria leaf blotch (Septoria tritici) in intensive cereal growing regions.
The unique combination of bixafen and prothioconazole, further enhanced by a
new formulation technology, is the basis for the new XproTM product line.
Products based on this innovative technology offer efficient and long-lasting
disease control and have positive effects on plant physiology, which in turn
increases stress tolerance and boosts grain yields. These products are
therefore also extremely suitable for use as a component in resistance
management. Bayer CropScience plans to bring a wide range of XproTM cereal
fungicides to market in Europe from 2011.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health
care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of
Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the
world's leading innovative crop science companies in the areas of crop
protection, non-agricultural pest control, seeds and traits. The company offers
an outstanding range of products and extensive service backup for modern,
sustainable agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of 18,700 and is represented in more than
120 countries. This and further news is available at:
www.press.bayercropscience.com.
Find more information at www.bayercropscience.com.
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