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  PDF / 29 KB collectBayerNews_20100901_0446_en.pdf BayerNews_20100901_0446_en.pdf

Wednesday September 01, 2010

Further milestone to strengthen cereal product portfolio:

New fungicidal active ingredient Bixafen registered in the United Kingdom for the first time

Global peak sales potential of about EUR 300 million

Monheim, September 1, 2010 - The new cereal fungicide bixafen from Bayer CropScience has been granted its first regulatory approval worldwide in the United Kingdom. The company plans to market bixafen in the United Kingdom in mixtures under the brand names Aviator® 235 XproTM and Siltra® XproTM and anticipates global annual peak sales potential of about EUR 300 million. The market launch of bixafen in the United Kingdom is scheduled for the 2011 growing season. Further registrations for products based on the new active ingredient are expected in Germany shortly.

Bixafen, an active ingredient from the chemical class of pyrazoles, belongs to a new generation of SDH (succinate dehydrogenase) inhibitors. It was developed specifically for foliar application to control important cereal dieases such as septoria leaf blotch (Septoria tritici) in intensive cereal growing regions. The unique combination of bixafen and prothioconazole, further enhanced by a new formulation technology, is the basis for the new XproTM product line.

Products based on this innovative technology offer efficient and long-lasting disease control and have positive effects on plant physiology, which in turn increases stress tolerance and boosts grain yields. These products are therefore also extremely suitable for use as a component in resistance management. Bayer CropScience plans to bring a wide range of XproTM cereal fungicides to market in Europe from 2011.

About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world's leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 18,700 and is represented in more than 120 countries. This and further news is available at: www.press.bayercropscience.com.

Find more information at www.bayercropscience.com.

Forward-looking statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

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