PDF / 66 KB 
collectBayerNews_20080703_0309_en.pdf BayerNews_20080703_0309_en.pdf
Bayer CropScience strengthens global position in insecticides market:
Launch of Movento® planned for 2008
Monheim, July 3, 2008 - The new insecticidal active ingredient spirotetramat
from Bayer CropScience has been granted regulatory approval in the
strategically important markets in the United States and Canada. Spirotetramat
will be marketed worldwide under the brand name Movento®. "Bayer CropScience is
the international Number 1 in insecticides," commented Dr. Rüdiger Scheitza,
Member of the Board of Management of Bayer CropScience AG and Head of Global
Portfolio Management. "We are confident of being able to expand our global
leadership position in this market segment with Movento®. In the medium term we
expect spirotetramat to have an annual sales potential of around EUR 200
million," is how Dr. Scheitza described the economic importance of the new
active ingredient for the company. The Launch of the new insecticide in Brazil,
Mexico, Colombia, Australia, New Zealand, Turkey, Africa, the Netherlands and
Austria is planned for 2008 and 2009. It is the intention to market Movento® in
over 70 countries.
The active ingredient in Movento® has a unique feature. According to Emmanuel
Salmon, Insecticides Product Manager at Bayer CropScience, "Spirotetramat is
the only modern insecticide with systemic two-way efficacy." The substance
moves up and down through the entire plant system; this two-way transport also
delivers the substance to the leaves and bark, enabling Movento® to control
insects in the inner leaves of lettuce and cabbage, for example, and in the
bark of fruit trees. This exceptional systemic performance protects new shoots,
leaves and roots, preventing insect eggs and larvae from growing. A further
important advantage for farmers is the product's long-lasting action:
spirotetramat protects crops against insect attack for up to eight weeks.
Spirotetramat belongs to the chemical class of ketoenols invented by Bayer, and
offers extremely effective control of a broad spectrum of sucking insects such
as aphids, thrips, psyllids, mealy bugs, whiteflies and scales. Spirotetramat
can be used in a large number of major crops: cotton, soya, citrus fruit,
tropical fruit, pome and stone fruit, nuts, grapes, hops, potatoes and
vegetables.
While Movento® exhibits a comprehensive spectrum of activity against sucking
pests, it has proven selective for important beneficial insects such as
ladybugs, hover flies and parasitoid wasps. "We recommend farmers to use our
new insecticide as part of integrated crop protection programs and as a
component of successful resistance management programs," Emmanuel Salmon
commented.
Bayer CropScience has carefully taken measures to establish national maximum
residue levels (MRLs) and globally valid import tolerances to comply with
international food standards (Codex Alimentarius) for the major export products
at an early stage. These standards are achieved in part through international
collaboration between regulatory authorities in Europe and North America, and
the World Health Organization (WHO).
Bayer is a global enterprise with core competencies in the fields of health
care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of
Bayer AG with annual sales of about EUR 5.8 billion (2007), is one of the world'
s leading innovative crop science companies in the areas of crop protection,
non-agricultural pest control, seeds and plant biotechnology. The company
offers an outstanding range of products and extensive service backup for
modern, sustainable agriculture and for non-agricultural applications. Bayer
CropScience has a global workforce of about 17,800 and is represented in more
than 120 countries. This and further news is available at:
www.newsroom.bayercropscience.com
Find more information at www.bayercropscience.com.
