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Significantly Strengthens Consumer Care Division's Business in High Growth Chinese OTC Market
Leverkusen, July 2, 2008 - Bayer HealthCare (BHC) announced today that BHC's
Consumer Care Division has achieved the necessary regulatory approvals to
complete the acquisition of the Western over-the-counter (OTC) cough and cold
portfolio of Topsun Science and Technology Qidong Gaitianli Pharmaceutical Co.,
Ltd by Bayer Healthcare Company Limited in China. Bayer will pay Topsun RMB
1,072 million (approximately EUR 100 million) plus contingent payments of RMB
192 million (approximately EUR 18 million) subject to fulfillment of certain
performance criteria.
This acquisition substantially increases Bayer Consumer Care's presence in
China, one of the fastest growing OTC markets in the world. The personnel and
assets related to the acquired business, including the Gaitianli manufacturing
facility in Qidong City, JiangSu Province, and a national sales force and
distribution network associated with the brands will transfer to Bayer
Healthcare Company Limited and operate within the Consumer Care Division.
Completion of the transaction is scheduled for July 1, 2008.
Commenting on the acquisition, Arthur Higgins, Chairman of Bayer HealthCare
said, "With this transaction Bayer HealthCare follows its global strategy to
invest in and grow in emerging markets such as China, one of the most dynamic
OTC markets in the world. It further underscores our commitment to maintain a
diversified healthcare portfolio incorporating both the pharmaceutical and
consumer healthcare sectors."
Gary Balkema, President of Bayer HealthCare's Consumer Care Division, added,
"the combined organizations, including our people, our brands and our
manufacturing capabilities, create a bigger, stronger and more competitive
entity better positioned to succeed. We are delighted to close this
transaction and kick-off our integration efforts immediately."
The Cough & Cold portfolio of Topsun includes White and Black, a leading brand
in an important consumer healthcare category, and will allow Bayer to compete
more effectively in the OTC arena in China. Increased marketing and selling
investments will not only strengthen the acquired brands, but will also have a
positive impact on Bayer's existing OTC portfolio, which includes
gastrointestinal, nutritional, dermatological and analgesic products such as
Talcid®, Redoxon®, Canesten®, Saridon®, Elevit, Mycospor and BayAspirin plus C.
About Bayer HealthCare AG
Bayer HealthCare, a subsidiary of Bayer AG, is one of the world's leading,
innovative companies in the healthcare and medical products industry and is
based in Leverkusen, Germany. The company combines the global activities of the
Animal Health, Consumer Care, Diabetes Care and Pharmaceuticals divisions. The
pharmaceuticals business operates under the name Bayer Schering Pharma and as
Bayer HealthCare Pharmaceuticals in the US and Canada. Bayer HealthCare's aim
is to discover and manufacture products that will improve human and animal
health worldwide.
About Bayer HealthCare's Consumer Care Division
The Consumer Care Division of Bayer HealthCare, is headquartered in Morristown,
New Jersey, USA. Bayer's Consumer Care Division is among the largest marketers
of over-the-counter medications and nutritional supplements in the world. Some
of the most trusted and recognizable brands in the world today come from the
Bayer portfolio of products. These include Aspirin®, ALEVE®, Flanax®/Apronax®,
Alka-Seltzer®, Midol®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®,
One-A-Day® vitamins, FlintstonesTM vitamins, Supradyn®, Redoxon®, Berocca®,
Cal-D-Vita/Elevit®, Vital 50 Plus®, CardioAspirin®.
About Bayer HealthCare China
The Bayer HealthCare business enjoys a long history in China. The first
production activity with Aspirin in Shanghai dated back in 1936. Today, with
more than 2,700 employees, Bayer HealthCare is represented by 4 divisions in
China, namely Bayer Schering Pharma, Consumer Care, Diabetes Care and Animal
Health.
Bayer Healthcare Co. Ltd., and Schering Pharmaceuticals Ltd. completed legal
integration on August 1, 2007. The new combined pharmaceuticals group is named
Bayer Schering Pharma and focused on the following areas: Women's Healthcare,
Diagnostic Imaging, Oncology/ Specialized Therapeutics and Primary Care.
With reliable and innovative products, Bayer HealthCare in China aims to make a
strong contribution to medical progress and strives to improve the quality of
life for Chinese people.
Find more information at www.viva.vita.bayerhealthcare.com.